OneFootball, the leading football platform in the world, partnered with Manchester United campaign and England International, Katie Zelem, in a two month campaign where the midfielder promoted the app in 8 Instagram Stories and 3 Feed Posts. Zelem also delivered an interview with the brands' newsroom team and ran a signed boots giveaway on the brands' official Instagram account.

 

I managed the relationship with the player's agency - from pitching the collaboration proposal, to negotiating and finalising the campaign fee, to planning the creatives of the content. I supported the player and agency in the drafting the captions of the posts, conveying the right messages with an authentic tone of voice, and working towards the brands' objective of increasing its user base in the UK.