OneFootball, the leading football platform in the world, partnered with Manchester United and England International, Alessia Russo, to give away a pair of signed match worn Adidas boots to a lucky winner. Along with the Instagram feed post and story, we ran an exclusive interview with the athlete where she spoke about her time in the United States, her injuries, challenges, and comeback.

 

I managed the relationship with the player's agency - from the campaign fee to the creatives of the integrations -, and coordinated the social media posts conveying the correct messaging and working towards the brands' objective of increasing its user base, along with consolidating its positioning as the ultimate football platform for young and engaged fans.