ADRIANA LEON
FOR ONEFOOTBALL

OneFootball, the leading mobile football app in the world, partnered with West Ham United Women’s player and Canada International, Adriana Leon, in a three month campaign where the striker promoted the app on her Instagram through a set number of Feed posts and Stories.

The deal included an interview with one of OneFootball's main influencer's where Adriana discussed aspects of her personal and professional life, and it also included a Canada Women's jersey giveaway where the athlete gifted a signed top to one of her fans.

I managed the relationship with the players’ management - from the campaign fee to the creatives of the integrations -, and coordinated the social media posts with the player, conveying the correct messaging and working towards the brands' objective, both from a performance marketing standpoint and from a brand awareness aspect.